Activities
Once you have decided on your theme, choose where and when you can get your message across most effectively.
A great way of reaching the general public is to get out and talk to them. Whether you choose to set up a public display or information stand, or use a mobile trailer or bus – visiting local shopping centres, housing estates, town centres or supermarkets enables you to reach a wide range of people and let them know about the services and information available to them for tackling noise. It is also a great opportunity to get their input and gauge attitudes and expectations of noise in the area.
The following are suggestions of positive promotional activity that you can carry out:
Displays- Public displays are a great way of raising awareness about noise issues. Choose a location where you will get a lot of footfall, such as a supermarket or shopping centre. When setting up a display, make sure it is eye catching and has your message clearly displayed. Involve the public by running an opinion poll, or organising a prize draw.
Dress to impress- Dressing up is not only fun, it is guaranteed to draw attention to your campaign. For example, in 2008, the London Borough of Southwark’s Creative Design team dressed up as in giant foam ear costumes and invited the public to sign pledges to reduce their noise. The campaign was so successful that the Mighty Ears have visited various sites since to spread the message about keeping the noise down.
Going Mobile- Hiring a mobile van or advertising trailer will allow you to spread your message further afield. Why not join forces with other organisations and take a partnership approach to engaging local communities.
If you want further advice on coordinating a Noise Action Week activity, Environmental Protection UK can help and put you in touch with organisers of successful promotions.
